HAYWARD MEDIA GROUP
Hayward Media is an all-purpose social media marketing agency that focuses on tailoring bespoke services specialising in helping clients to harness the power of Facebook and Instagram advertising to grow their business.
I was enlisted to create a logo that would carry the brand and represent key aspects of their business model. For them, emphasis on the interaction with the client, as well as the process of the service were key to the brand image.
Hayward Media are a fun, friendly and results-driven social media advertising agency that create, build, and implement dynamic campaigns that help businesses grow.
Communication is at the core of the service Hayward Media provides; both in the liaising between them and their clientele, as well as the target audiences of client business through social media marketing.
Hayward Media also prides themselves on a dynamic service, continually tailoring their marketing for the ever-changing social scene. These key principles are boldly represented in the brand mark with use of negative space embedded within the
dynamic form.
The company wanted to project their fun, friendly and fresh image through their brand identity leading to the choice of a vibrant palette and a sturdy and modern, yet friendly typeface featuring rounded corners reflected in the form of the mark. Graduating the colours within the mark complements current design trends used in the company's advertising marketplaces.
Other print materials were developed that also carry the key principles of the company and service.
